Our activities

Charities are the beating heart of Novamedia


Nationale Postcode Loterij (Dutch Postcode Lottery) was launched in 1989 to raise money for charity organisations. In 2005, the success of this lottery prompted Novamedia to launch two more lotteries – Svenska Postkodlotteriet in Sweden and People’s Postcode Lottery in Great Britain. In 2016, Deutsche Postcode Lotterie launched throughout Germany. In 2018 Norsk Postkodelotteri was launched in Norway.

In the Netherlands Novamedia operates another lottery: VriendenLoterij, launched in 1998. Nationale Postcode Loterij and VriendenLoterij share the same parent company (Holding Nationale Goede Doelen Loterijen NV).

Charities are the beating heart of our organisation. Our lotteries each have dedicated Charity Departments which maintain intensive contact with our affiliated charities and make agreements, conduct evaluations and make payments.

Novamedia is also active in bookselling: it owns a bookstore in Amsterdam.